Why this exists

Nobody had to push us to get noticed

Last Friday a golf brand posted an ad in which a man shoved a woman to the ground to sell a driver. The caption read "you have been warned." By Saturday it was gone, and the apology said the video was not aligned with their values.

Here is what is actually true. There are 8.1 million women playing golf in the United States. We are 28 percent of everyone who plays, the highest share on record, up from 20 percent in 2012. Since 2020, women and girls have accounted for more than half of this game's total growth.

We are not a niche this sport is doing a favor for. We are the reason it is growing.

Some brands are good, good.
We had to be twice as good.

So this is a hat. One hat, made properly, that says the quiet part out loud and still looks right on the first tee at a club older than any of this.

Good riddance to the rest of it.